Top 3 Tips to Get the Most Out of Your Google Local Services Ads
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Google's Local Services Ads generate impressions based on service categories, and can be limited to a specific geographic market. These ads require an advertiser to set a budget and select the services and locations they want to target. After setting a budget, advertisers are charged a flat rate for each phone call generated by the ad. Each phone call can cost anywhere from $17 to several hundred dollars, and advertisers must monitor their accounts to keep costs under control. Here is how to get started.
1. Benefits of Google Local Service Ads
Local Service Ads feature the Google Guaranteed badge, which is a green tick that ensures users that the business is reliable. This badge also indicates that the business has undergone a background check. Those with this badge are considered to be trusted professionals. However, it is important to note that Google can remove this badge at any time. As a result, it is essential for businesses to maintain high standards.
Google Local Service Ads are a great way to increase your business visibility in search results. The ads will appear on the top of Google searches, which is very important for businesses that offer local services. The ads will also allow your business to receive reviews, which will help your business get recognized by potential customers.
Businesses can also choose to bid a higher amount per lead. Increasing the maximum bid can help businesses improve their position in ad results. Maximum bids are typically 2.5x higher than the minimum bid.
2. Cost of Running a Campaign
There are many ways to reduce the cost of running a campaign in Google Local Marketing. First, you need to decide where you will place your ads. Choosing a location and customer segment can make this easier. You can also customize the ads to target specific audiences. Then, you can optimize them to get the highest possible ranking.
To increase the effectiveness of your campaigns, you should use geofencing. This technology allows you to set a geographic boundary for your ads and display them only to people in that geographic area. This makes sure your ads are shown to people who are most likely to convert. For example, if you're a restaurant, you might choose to show ads only to those who live nearby.
Another way to reduce the cost of your ads is by analyzing your competitors' ads. You can also use the Google Ads Cost Tool to find out how much it costs to advertise in certain countries. Some countries have higher costs than others, so you should be aware of these. Another way to estimate the cost of your ads is to review the suggested offer column, which displays the average cost of advertisements in a certain market.
3. Keywords to Target
To get the most out of your local marketing campaign, you need to identify keywords to target. Keywords that are relevant to your business will trigger ads when people search for them. These are also known as positive keywords. For example, a clothing store might choose to list Adidas shoes as a positive keyword and pair it with an ad group for that product. Choosing the right keywords is only the first step. Without them, your ads will not do as well as they should.
Keyword research is crucial for local SEO, and you should use tools like Google Keyword Planner and Ubersuggest to find popular keywords. Another great way to find local keywords is to use Google Business Profile. You can search for your competitors to find out how you stack up. These tools will automatically give you a list of local terms that people may use in their search.
Local keyword research targets potential customers in your area, so your site will rank higher in local search results. This will also improve the chances of your business being found by local searchers on their mobile devices. Moreover, it will help you build trust with potential customers through reviews. Since Google Search has essentially replaced the Yellow Pages books to find local businesses, it is a good idea to make sure you create a Google Business Profile and then optimize it for local SEO.
If you're just starting out with local marketing, you may want a solution to help market using local ads without destroying your advertising budget. To discover how to market locally using Google, Facebook, and Instagram for one low price, click here.