Plug into the nonstop global economy of billion-selling products and trillion-dollar markets

The Web 3.0 world of “pandemic economics” is a new economy that will function outside the traditional laws of commerce, free from today's impediments to business growth, and in a world where every person is connected to each other. Jump Point is the powerful guide that will help you to challenge old assumptions, rethink your business models, and take advantage of this fast-moving, unfettered, and fiercely competitive environment.

Silicon Valley guru Tom Hayes explores how the new economy will arrive at a single jump point by 2011, bringing with it virulent market trends. Only those prepared for the new marketplace dynamics will be left standing amidst unfamiliar players, shape-shifting consumers, and wealth-evaporating forces. This forward-thinking book examines

• The implications of collaborative behavior on the global market
• The human drive behind the “agency” impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites
• How to act on and react to real-time external events
• The pitfalls of “response latency,” and why too much information can kill a company
• How to create a “virion,” or marketmaking product, by tapping the power of person-to-person viral dynamics

Don't get left holding yesterday's toolkit. Rethink your business in terms of the global network, and take it from the jump point into exponential growth.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
Price=$10.19
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As VP of marketing at online retailer Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called “one of the greatest publicity coups” in history by Time.

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing—which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff— from Miller Lite during the “Tastes Great—Less Filling” era, to American Idol’s stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.

Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.
Price=$16.29
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Citation Details
Title: ... In a big pond: big fish marketing uses viral campaigns via social networking sites to get their clients' names out.(Innovation)
Author: Joel Russell
Publication:Los Angeles Business Journal (Magazine/Journal)
Date: April 9, 2007
Publisher: Thomson Gale
Volume: 29 Issue: 15 Page: 17(1)

Distributed by Thomson Gale
Price=$9.94
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Price=$0.99
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Citation Details
Title: FAST FWD: Viral Marketing Quickly Corralling Dollars.(Planned Parenthood Federation of America's "President's Day Campaign" for fundraising)
Author: Craig Causer
Publication:The Non-profit Times (Magazine/Journal)
Date: October 1, 2001
Publisher: NPT Publishing Group, Inc.
Volume: 15 Issue: 19 Page: 29

Distributed by Thomson Gale
Price=$5.95
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MySpace is one of the most popular websites on the Internet today, with millions of pages of user-generated content. This makes MySpace an ideal tool for musicians interested in promoting their music to the widest possible audience. Many acts have gone from the garage to a recording contract by using MySpace as their launching pad. MySpace for Musicians is for every band, soloist, side musician, record label, publisher, music manager, and entertainment-affiliated company who wants to use MySpace to its fullest potential. It teaches musicians how to design a MySpace page optimized for music promotion and distribution and how to best use MySpace to effectively market music. It includes expert advice on how to market oneself to the MySpace community and how to best position and advertise MySpace pages in the real world. The book caters to musicians who are unfamiliar with the network, as well as musicians who already have a MySpace page but who want to learn how to make better use of it. This is the most comprehensive book on how musicians can maximize the most popular and successful band promotion site!
Price=$25.54
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For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several books on this important subject (including The Tipping Point), but none with the real-world insights that Dave Balter offers as today's leading practitioner of word-of-mouth marketing. Balter's company, BzzAgent, has grown exponentially in just a few years; it now coordinates an army of 75,000 volunteers who talk up products they genuinely love, ranging from books, beer, and jeans to perfumes, restaurants, and sausages. These agents are not asked to follow a script when talking with friends and acquaintances in everyday conversations, nor do they conceal that they're agents. The honesty of their opinions is what make these agents believable.

The big lesson of BzzAgent's success is that companies don't need to win over experts, "influentials," "cool hunters," or "magic people" to drive word of mouth. They just need to reach ordinary consumers?from all age groups and income levels?who might be excited to try out new products before they hit the market. The person who sits next to you at work might have a bigger influence on what book you'll read next than any critic, or even Oprah.

Grapevine features many real Bzz Agent campaigns (and transparently highlights both successes and failures) to show readers what strategies work best in driving word of mouth. It's both a practical book for business people and an enlightening read for anyone curious about why products take off or flop.

Internet Marketing gurus always talk about building your own opt-in mailing list.

But what if, instead of relying on YOUR OWN LIST, you can LEVERAGE on other people's list?

This E-Book is written with a mind thinking 'outside of the box', and you'll be pleasantly surprised to learn how you - or anyone - can create an out-of-control Viral Marketing effect for your business - regardless of your current status and credibility!

As an additional PLUS, you own the Full Private Label Rights to this E-Book too!

Here's A Sneak Peak At The Table of Contents

Chapter 1: Introduction 8

Chapter 2: Why Viral Marketing? 10

Chapter 3: Tell A Friend Viral Marketing 13

Chapter 4: Master Resell Rights Viral Marketing 15

Chapter 5: Private Label Viral Marketing 16

Chapter 6: Blog & Theme Viral Marketing 18

Chapter 7: Web 2.0 Viral Marketing 20

Chapter 8: Viral Spiral Marketing 21

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Price=$16.47
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Discover how you can market your business for MAXIMUM profits with minimum effort on your part. All you really need is some inspirations and concepts - and they're found in this power-packed manual. You'll learn how to leverage the power of word of mouth marketing to help you drive thousands of visitors to your site.
Price=$7.00
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Tips for capitalizing on the power of YouTube—from the gurus of e-commerce

The video sharing website YouTube has changed the way products and brands are marketed. How to Make Money with YouTube shows readers how to harness the website’s power and turn a profit.

Bestselling authors Brad and Debra Schepp provide indepth coverage on everything from shooting and uploading videos, to fundraising and marketing, to building buzz and getting videos noticed. The book is filled with valuable advice and practical tips to help readers maximize their earning potential with YouTube. It’s an ideal resource for business owners and individuals looking for a unique and profitable marketing tool.