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38 pages. PDF.
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That's right. If you've gotten into the habit of instantly deleting e-mail that comes from people you don't know, then you're missing out on a great opportunity to learn from other e-mail marketers. Instead of deleting these e-mails, you should start taking a good, long look at them. Pay attention to the words others are using in their headlines, how they're laying out their copy, and what about the message is grabbing your attention. While you never want to copy someone else's work, you can certainly pick up some good ideas and techniques by reading what other marketers are sending.
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